I'm writing two books now. The first one talks about the application of Guerilla/Cause Marketing tactics in Political Brand positioning and the other, setting up a Grassroots Organization From Ground Up (" Developing CADREs")
I've been involved in strategic marketing communications since 1996. I started my career in journalism in 1992 and has covered Philippine politics and society since then. Previous to this, I've been involved in grassroots organizing since my college days as a Student Leader in UP-Diliman and continued onwards, both in the context of professional engagement and personal advocacy.
My skills in strategic marketing communications came from my years of engagement both here and abroad. I've worked with the best and got excellent lessons from them. Crafting and implementing plans are two of my greatest assets.
During my stint in Singapore, I've been involved in Brand Management, Market Research and Public Relations. I've continued this here, hoping to apply what I learned from there here. Though I'm reputedly a great image restoration and crisis manager (managing the Starmaker explosion crisis), my strong hold in the principles of Cause Marketing has worked very well for other companies, such as Greencross, Outdoor Advertisers Association of the Philippines (OAAP), Hudson Trident and other global brands which I'm not at liberty to say here.
Sufficient to say, if you want a copy, just email me at mangubat.patricio@gmail.com or cadre888@live.com and cadre888@gmail.com. I'll be happy to give you transcripts.
If you happen to know of any publisher who'll be willing to finance the publication of these books, I'll be most grateful.
By the way, kudos to Janet Toral who encouraged me to write about these topics.
Showing posts with label janet toral. Show all posts
Showing posts with label janet toral. Show all posts
Monday, March 16, 2009
Saturday, June 14, 2008
Top-Of-The Mind Blogs for 2008
Let me digress a little bit and write my nominations for Janette Toralba's Most Influential Blogs for 2008. These are blogs which I read and have taken a great interest in for the past few months.
1. Nick's www.tingog.com: This man writes with sober passion. His writings inspire and always imbued with reason. There's a quiet satisfaction reading his stuff. Delight is such an underrated statement.
2. Manolo's www.quezon.ph: Manolo's entries are great pieces of academic literature that no one in his right mind should pass off. Truly, he belongs to that great tradition of historians who write relevant pieces that not only satiate one's thirst for knowledge but amuzes one's senses.
3. Ding Gagelonia's At Midfield: At 50 years of age, Ding writes with authority and like Nick, with sober passion. His entries are a delight to read.
4. Benigno's blog: Despite what others say about him, I find Benigno to be a comrade and a friend. I haven't met the guy but I am sure am quite impressed with his take on life.
5. Ellen Tordesillas blog at www.ellentordesillas.com: There's always a gem there. Her vigilance for the Tanay boys and those Patriots who risked their lives for the sake of future generations is commendable. I would love to see Ellen working for the next administration of true Patriots.
6. smoketalk.wordpress.com. I love the prose of this blogger. She writes very well. Like her, I can't write that well if I don't smoke. Smokers of the World, unite! You only have your stubs to prove your commitment to the struggle!
7. Uniffors. Always great commentaries from an equally great blogger.
8. Rom's blog. There's a unique attraction to this blog because I always feel that it reflects reality. She writes with passion.
9. Jester-In-Exile. An advocate, a great and passionate blogger and truly, an accomplished Jester.
10. Ricky Carandang's blog. I sometimes read him, sometimes don't. Nonetheless, I read him for his insights on the goings-on in local journalism.
1. Nick's www.tingog.com: This man writes with sober passion. His writings inspire and always imbued with reason. There's a quiet satisfaction reading his stuff. Delight is such an underrated statement.
2. Manolo's www.quezon.ph: Manolo's entries are great pieces of academic literature that no one in his right mind should pass off. Truly, he belongs to that great tradition of historians who write relevant pieces that not only satiate one's thirst for knowledge but amuzes one's senses.
3. Ding Gagelonia's At Midfield: At 50 years of age, Ding writes with authority and like Nick, with sober passion. His entries are a delight to read.
4. Benigno's blog: Despite what others say about him, I find Benigno to be a comrade and a friend. I haven't met the guy but I am sure am quite impressed with his take on life.
5. Ellen Tordesillas blog at www.ellentordesillas.com: There's always a gem there. Her vigilance for the Tanay boys and those Patriots who risked their lives for the sake of future generations is commendable. I would love to see Ellen working for the next administration of true Patriots.
6. smoketalk.wordpress.com. I love the prose of this blogger. She writes very well. Like her, I can't write that well if I don't smoke. Smokers of the World, unite! You only have your stubs to prove your commitment to the struggle!
7. Uniffors. Always great commentaries from an equally great blogger.
8. Rom's blog. There's a unique attraction to this blog because I always feel that it reflects reality. She writes with passion.
9. Jester-In-Exile. An advocate, a great and passionate blogger and truly, an accomplished Jester.
10. Ricky Carandang's blog. I sometimes read him, sometimes don't. Nonetheless, I read him for his insights on the goings-on in local journalism.
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