I grudgingly accept Butch's take on the changing face of journalism (read it now at www.filipinovoices.com). Like the Inquirer (which is number 1 in a recent Nielsen survey), ABS-CBN 2 leads all networks because of its interesting content and packaging of its stories. Yes, people view it as "sensationalism" and ABS-CBN people would probably say "so what"?
Question--why would ABS-CBN go to such lengths as "sensationalizing" their content? Are they really doing it?
What other people would deem "sensationalism", may not be the case really for ABS-CBN 2. Consider.
Watch TV Patrol and its content follows very strict journalist principles. You'll find that its a complete rendering or presentation of the facts involved. What, I think people see is how they presented it--with scoring, tight shots and scripts written in a fast-paced style. Is that sensationalism? No.
Butch, it's what in the industry calls, " presenting news in a different light". ABS-CBN, like the Inquirer, goes after great story angles. That's the secret why they always trounce the competition because, in the case of GMA 7, they don't present the angle that people of all ages and across the economic spectrum would understand.
The core of communication is being able to communicate effectively. That is what ABS-CBN is doing and also Inquirer. Gone are the days when a network would just present the news "Newswatch" style and still be able to attract viewers. People should take notice. And the only way to nudge people from their seats is present news in an interesting way.
That's what ABS-CBN and the Inquirer are doing.
And people like Ces Drilon, journalist of the old tradition, goes out of their way to give the people news that matter.
No comments:
Post a Comment
Thank you very much for reading my blog. You inspired me. But if you intend to put your name "anonymous", better not comment at all. Thanks!