Writing Two Books Now

I'm writing two books now. The first one talks about the application of Guerilla/Cause Marketing tactics in Political Brand positioning and the other, setting up a Grassroots Organization From Ground Up (" Developing CADREs")

I've been involved in strategic marketing communications since 1996. I started my career in journalism in 1992 and has covered Philippine politics and society since then. Previous to this, I've been involved in grassroots organizing since my college days as a Student Leader in UP-Diliman and continued onwards, both in the context of professional engagement and personal advocacy.

My skills in strategic marketing communications came from my years of engagement both here and abroad. I've worked with the best and got excellent lessons from them. Crafting and implementing plans are two of my greatest assets.

During my stint in Singapore, I've been involved in Brand Management, Market Research and Public Relations. I've continued this here, hoping to apply what I learned from there here. Though I'm reputedly a great image restoration and crisis manager (managing the Starmaker explosion crisis), my strong hold in the principles of Cause Marketing has worked very well for other companies, such as Greencross, Outdoor Advertisers Association of the Philippines (OAAP), Hudson Trident and other global brands which I'm not at liberty to say here.

Sufficient to say, if you want a copy, just email me at mangubat.patricio@gmail.com or cadre888@live.com and cadre888@gmail.com. I'll be happy to give you transcripts.

If you happen to know of any publisher who'll be willing to finance the publication of these books, I'll be most grateful.

By the way, kudos to Janet Toral who encouraged me to write about these topics.