Selling Nationalism like soap

Is AKO MISMO selling nationalism like what that ad agency does in selling soap? By the way, SMART communications reportedly denied allegations that it's behind the site, again, another PR disaster, since the site owners already acknowledged that they found an "ally" in Smart/PLDT. Who is telling the truth here? Nagkakagulo na between SMART and DDBMEDIA, tsk, tsk, tsk. They really don't know what to do anymore. This AKO MISMO campaign is turning to be a very serious PR disaster. And it'll hurt SMART sales. And DDBMEDIA and its client, SMART, should begin

Anyway, is AKO MISMO selling nationalism like some Dove soap? No. Let us be fair to people behind AKO MISMO.

They are not trying to be nationalistic. They just used nationalist feelings among us to drive home the fact that we need to act now, individually at first, then unify behind AKO MISMO. Nothing wrong except that the temptation of selling us to the highest political bidder is there. What if we listen and act according to what they prescribe, what now? Where will we rally behind? Who will lead the movement for change?

If AKO MISMO will lead us, where will we go? To what direction will AKO MISMO lead us? Are they saying that after organizing us, and after being given those dog tags, they will leave us on our own?

These are questions left unanswered simply because the people behind AKO MISMO are advertising people---not change agents. They too, are probably clueless. Yes, they're experts in launching ad campaigns but in this case, they are simply too ignorant on the implications of such a campaign.

I don't believe the defense that this is part of the CSR of DDB Media. Kelan pa nagkaroon ng ganoong ka-kisig na apog ang isang ahensya para pondohan ng milyon ang isang kampanyang tulad nito? DDB Media is not a big organization to back up such a huge entreprise.

Lastly, those people behind this campaign did not really do their homework. Even before launching AKO MISMO, they should have met, sit down and consider the implications of such a campaign. I think the main problem is the PR agency of DDB Media. It is too weak. It is too amateur in dealing with these kinds of things.