This early, expect tourist numbers to climb--both inbound and outbound. New Tourism secretary Mon Jimenez's plans seem exciting. His statement yesterday is very promising. His faith in the job infectious.
" Selling the Philippines is like selling Chickenjoy"
" It's not hard to sell a beautiful country like the Philippines"
are words that resonate to every Filipino. What's so good about Mon J is his creativity. Try reading these two sentences aloud and certain images come to mind.
The greatest campaigns are simple ones. The simplest proposition is the core of a campaign. Complication has never been an effective strategy, especially to branding. The more complicated a plan is, the higher the chances of that plan crashing to the ground.
Mon J's simplicity is also infectious. He's a brilliant guy with the nicest mien.
The only question is, his managerial skills. He may be brilliant. He may be a strategist. Yet, heading a thousand plus workforce is a daunting task. Mon J's managerial skills may be put to the extreme test come his first day at the department.
By the way, Mon J's vision is shared by BBDO Guerrero, one of the top advertising agencies in the Philippines. BBDO Guerrero looks at the tourism campaign as a people-centric one.
BBDO Guerrero was the one behind WOW Philippines, the most successful tourism platform in Philippine history.
Many hope that Mon J considers this agency for the tourism campaign.
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