Political Ads and their Messages

There seems to be a steady proliferation of advertisements by politicians. Observing all of their publicity stunts, let me take a dig at all those messages they are sending to us, the public.

Loren Legarda's Lucida-Ds and Luntiang Pilipinas TVC---fake. Comm. Points: Loren wants our country to be beautiful. Flipside: Under a Loren presidency, what the people will get are cosmetic changes. Whoever advised Loren to go this route should be fired from his/her job. Since her victory in 2004, nothing substantial has been heard of her. No laws filed under her name. No substantial statements from her on relevant issues. Hence, we'll just get white and green if we allow her to become president.

Loren, we know you're pretty, but we don't need a pretty president. We need someone hard-working, strong willed and has a vision for the country. Besides, your cosmetic proposition is pretty expensive.

Cheez Escudero's ampalaya food supplements--bitter. Under Escudero's presidency or vice-presidency, what we get are bitter pills to be swallowed. Life will continue to be bitter, brutish and hard.

Noli de Castro's Pabahay TVC--25-30 year loans. How would one possibly get a house during these times of great financial and economic distress? Kabayan, the people are hungry. You'll be sending them to the pits if you offer them those 30 year loans.

Lacson's Facial Treatment--Like Loren's, Ping's administration will be a "pabanat" one. I mean, artificial or cosmetic changes.

Villar's OFW TVC--fake help. Hey, Mr. Senate President, hundreds or even thousands of our citizens are being enslaved by foreign brutes in foreign shores. Help them now, yes. But help them find jobs here, not continue to encourage them to go abroad.

Mar Roxas' Mr. Palengke TVC--ineffective. Look, you've positioned yourself as a consumer advocate since you started your campaign for the Senate. During those times that you're there, what did you actually do to lower commodity prices? None. Prices continue to rise, Mr. Palengke. Hey,hey,hey, what are you doing?

Net--politicians should be very cautious in their commercials. They are sending wrong messages to the public with these advertisements. They should be more responsible in their acts. People expect them to act like legislators or leaders, not showbiz personalities. Yes, these are tools to reach out, but it's better for them to do it by advocating something really concrete and socially relevant, instead of promoting a dubious facial treatment or bitter food supplements or an uncertified whitening pill.